Listing rules
What a product card must contain, what is forbidden and how moderation works.
Edition of August 25, 2026
1.General requirements
- 1.1A listing describes a real product the seller has and can ship.
- 1.2The product goes in the right category; picking a category for reach is a violation.
- 1.3Title, attributes, price and stock must match reality.
2.Description and attributes
- 2.1Required: title, brand, seller SKU, barcode, category, description, country of origin, warranty and shelf life where it applies.
- 2.2No outside links, no contacts for dealing off-platform, no text unrelated to the product.
- 2.3Attributes follow the category schema — the buyer’s filters are built on them.
3.Photos and video
- 3.1Photos must be your own or licensed; other shops’ cards and watermarks are not allowed.
- 3.2The first photo shows the product itself on a neutral background, without collages or ad copy.
- 3.3Video: one clip, up to 60 seconds and 50 MB, about the product.
4.Prohibited goods
- 4.1Weapons, narcotics, prescription medicines and anything withdrawn from circulation.
- 4.2Counterfeits and imitations of other brands.
- 4.3Licensed goods without a valid licence held by the seller.
5.Categories we watch closely
- 5.1Food, supplements and cosmetics — with composition, shelf life and documents on request.
- 5.2Electronics and appliances — with warranty and what is in the box.
- 5.3Kids’ products — with age marking and certificates on request.
6.Duplicates and promotion
- 6.1Identical cards from one seller are merged; product options belong in variants, not separate cards.
- 6.2Inflating views, reviews and ratings is forbidden.
- 6.3Paid promotion does not waive the requirements for a listing.
7.Moderation
- 7.1A new listing and a substantial edit are reviewed before publication.
- 7.2A rejection states the reason in the cabinet — fix it and send it again.
- 7.3Repeated violations lead to publishing limits and a review of the shop.
Platform operatorIndicart — the operator's registration details will be published once the entity is registered[email protected]