Advertising rules
Requirements for ad materials, labelling and advertiser responsibility.
Edition of August 25, 2026
1.What counts as advertising
- 1.1Banners and promo blocks on the storefront, promoted products and shops, partner integrations and mailings.
- 1.2An ordinary product card is not advertising — the listing rules apply to it.
2.Labelling
- 2.1Ad blocks are marked «Реклама» / «Ad» in the interface.
- 2.2Where the advertiser’s jurisdiction requires an identifier and reporting, the advertiser provides them.
3.Prohibited advertising
- 3.1Ads for prohibited goods and services, and for licensed ones without proof of a licence.
- 3.2Misleading promises, hidden conditions and fake discounts.
- 3.3Materials infringing third-party rights or using other brands’ marks without permission.
4.Requirements for materials
- 4.1Legible, correctly proportioned, and never imitating the platform interface.
- 4.2The link leads to a page matching what the ad says.
5.Responsibility
- 5.1The advertiser is responsible for the accuracy of the claims.
- 5.2The platform may withdraw material that breaks these rules or the law.